Make a Marketing Pie Chart
Marketing runs on allocation questions. How is the budget split across channels? Where do leads actually come from? What does the audience look like? Each of those is a whole divided into parts, and each becomes clearer as a chart than as a table in a status update.
Because marketing charts get seen, by clients, executives, or the whole company, looks matter. Set slice colors to your brand palette by hand, drop the background out to transparent, and export at high resolution for decks or social. No watermark lands on your work.
The classic pair is budget versus results: one pie of spend by channel next to one pie of conversions by channel. When the slices disagree, that is next quarter's plan.
Try it yourself
This example is loaded into the editor below — swap in your own numbers, restyle it, and download the result. Free, no signup, no watermark.
Total: 100
Chart
Title
Colors
Labels
Legend
Font
Applies to the title, labels, and legend.
Download
Free downloads, no watermark. File name: marketing-budget-by-channel.png
Prefer a bigger canvas?Open this chart in the full-page editor.
When to use it
- Budget allocation across channels for plans and reviews
- Lead or conversion sources for attribution summaries
- Audience composition by segment, age band, or region
- Content mix by format, and campaign spend by audience
Tips for a better chart
- Show spend and results side by side with matching colors per channel. The mismatch tells the story.
- Round to whole percentages for slide-level charts. Decimals suggest precision channel attribution rarely has.
- Keep channel colors identical across every report you make, so readers learn them once.
- Under 3 percent? Group it. "Other channels" keeps the chart focused on decisions.
Frequently asked questions
Can I use my brand colors in the chart?
Yes. Every slice accepts a custom hex color, so the chart can match your brand guide exactly. Palettes are a starting point, not a constraint.
How do I compare budget share against results share?
Make two charts with the same categories and the same colors, one for spend and one for conversions or leads. Export both and place them side by side. The visual difference between matching slices is the insight.
What export size works for social posts?
The export menu includes social-size presets alongside 1x, 2x, and 4x resolution options, so charts drop into a feed or a story without manual cropping.
Is there a watermark on exported charts?
No. Exports are clean, and there is no account requirement.